Archive for the ‘Conversion Rate’ Category
Healthcare and Landing Pages
Posted on: June 27, 2010
It has been a long delay since I last posted a response. We have been doing some work for an excellent site called cliniccompare.co.uks. We have been finding that the simpler, whiter and more beautiful the site is the more likely people are to fill out their enquiry.
The site allows people to get quotes for private healthcare treatment such as Laser Eye Surgery, Laser Acne Treatments and Nose Job Prices. Go check it out and provide comments on how you think we might improve it. Thanks.
I was trying to buy some boxes last night as I am moving house. A mundane subject you may think but I was very much mistaken. This company boxes2move.co.uk have created entertaining product descriptions for their range of cardboard boxes.
http://www.boxes2move.co.uk/index.php?act=viewProd&productId=13
They made me laugh and gave themselves some personality over all the other dull as s*** box websites. Brilliant.
Average Conversion Rates
Posted on: December 12, 2008
A Marketing Sherpa guide suggested that the average conversion rate across email and search landing pages is 3.84%. On shopping engines it is said to be 2.9%. Paid search is the highest, followed by SEO, followed by in-house email lists, followed by 3rd party email lists.
Landing Page Magic 