Posts Tagged ‘Landing Page Optimisation’
I have been recently working on the landing pages for a variety of websites and all these tips had significant effect on my conversion rates. We have one site that we have improved conversion from 2% to 14%. I hope the tips come in useful for your site.
1.LEFT HAND SIDE
Put your main form or product on the left hand side. That is what people look at first. Ideally drop left hand navigation as this distracts.
2. RED BEVELED BUTTONS
We have trialled many different types of buttons. 3D Bevelled buttons work best. Red seems to work better than any other colours.
3. WHITE BACKGROUND
I recently read that white backgrounds are the best for conversion. We tried this and it worked. Maybe it gives users a sense of security over other colours.
4. 75% OF SPACE DEDICATED TO FORM/PRODUCTS
Your main proposition should take up 75% of space. The rest of the space should be dedicated to supporting info to re-assure the user.
5. NEVER FORCE A REGISTER
Never, ever force people to register for e-commerce or form entry. People hate it and it takes a lot longer. Dropping registration will increase your conversion.
6. ONLY EVER OFFER ONE MAIN GOAL
Don’t try to offer two main options on a page. Give people just one main one. You can offer other products and services but make these smaller and less significant.
7. BULLET POINT TEXT
On a landing page, don’t have any paragraphs of text. Have short 1 line sentances and succinct bullet points. Most users don’t read paragraphs of text.
8. GREAT IMAGES
Large and good images impact conversions. If you have rubbish images use istockphoto.com for more imagery. Cheap and easy win.
9. ADD A PADLOCK/SAFETY BADGE
Gives users a sense of security and helps conversions.
10. MINIMAL EXIT POINTS
The lower number of links, the higher the conversion. Links distract. I would recommend links to your homepage and privacy policy and thats about it. Maybe 1 or 2 more that give confidence to the buyer.
Hope those tips work. I plan to go into more depth soon, so please visit back.
Landing Page Magic 