5 top tips for improving landing pages

Posted by: tbonesteak on: December 12, 2008

• In: Landing Page Optimisation
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1. BRANDING HELPS

Trusted brands have better conversion than unknown brands. Branding efforts can impact conversion rate. I am not suggesting a large brand awareness campaign as these are expensive. Large email newsletter shots impact our conversion rate across all traffic sources. Partner with a famous brand website and white label your site to help conversion rate.

2. ADD SEARCH TERMS TO LANDING PAGE

I have yet to experiment with this yet, but I hope it will impact conversion. Any recommendations on this.

3. SIMPLE QUESTIONS FIRST

When trying to get user input, ask an easy question first and don’t ask for contact details straight away.

4. MAKE SURE YOUR LANDING PAGE WORKS IN 800×600

We find about 4% of traffic is 800×600. This is important, so make sure your landing page communicates your main proposition at this screen resolution.

5. DROP CANCEL AND CLEAR BUTTONS

Never ever have cancel or clear buttons on a landing page. These significantly decrease conversion rate.

More coming soon.